jason thurber's blog

globally-scoped ramblings

Being something of a consumer myself…

without comments

More Photo.net goodness:

When shopping decisions are easy, it’s because there’s a clear distinction. Like Goldilocks, we can see that one’s too this, one’s too that, and one’s just right. However, when shopping decisions get harder and harder, it’s usually because all the choices are getting closer and closer together, and one choice doesn’t jump out as being clearly better than the others. This should make shopping decisions less important. Or so I’d think.

Strangely, though, what this makes people do is buckle down and work harder and harder to reach their conclusions Ñ and then it makes them doubly partisan and belligerent about the rightness of their choice. What’s the point here? Ego? Arguing for the sake of argument?

For Pete’s sake. Here’s the question: You’re considering three competing cameras. They’re all decent. Which one should you buy? And here’s the right answer: one of ’em.

Written by jthurber

April 17th, 2003 at 1:02 am

Posted in found-on-web